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https://www.wsj.com/articles/companies-used-to-announce-products-now-they-drop-them-11661572855

Once upon a time, not that many years ago, most companies with important new products just announced them, perhaps with a press conference, and maybe a big advertising push.

These days, new products—not just from chic fashion brands but also fast-food chains and mattress makers—get “dropped.” And what that means, and why it’s become pervasive, says a lot about how the twinned technologies of social media and e-commerce have changed the way people shop—especially for Generation Z and millennials, for whom drops are almost inescapable.

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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.