Long-time mattress industry insiders Chad Grant, left, and Brian Morrow are growing MD Mattress with a focus on promotional price points.

ENNIS, Texas — Based on more than 50 combined years in mattress manufacturing, Brian Morrow and Chad Grant have been quietly building a new mattress brand here focused on the promotional end of the market.

See related story: How the mattress industry has continued to grow over 18 months

The partners in MD Mattress see a void in the marketplace for well-made, promotionally priced goods, a segment they say companies are leaving behind while chasing higher priced mattresses, and that’s the niche they are looking to fill.

MD Mattress, which manufactures in a 160,000-square-foot facility in Ennis, Texas, about 35 miles south of Dallas, is currently making mattresses priced to retail from $199 to $1,299 in queen.

“We’ve worked hard and have been super blessed to have the success that we have had,” Grant said. “We want to own the $599 and below market. There’s still demand for those price points, and we can provide that.”

The duo started MD Mattress in July 2019, confident in their promotional strategy and the experience gleaned from stints with Englander and Corsicana. Both men worked with the Moran family, founders of the predecessor to what was known as Corsicana Bedding.

In those early days, Grant and Morrow worked together to open 23 factories. The company is named in honor of Mike Dane, another former colleague who worked as an operations manager with Grant and Morrow. Dane died in 2015.

“We have the experience, and we saw an opportunity to start our own manufacturing business,” Morrow said. “Mattress companies are vacating the $399 to $499 price points, and we saw a huge gap in that segment. The bulk of the business is $599 and below. Companies are running from it right now, and we’re running toward it. That’s where the volume is, and that’s where we want to be.”

MD Mattress started with five beds and now offers more than 30 mattress models through several top 100 retailers, Grant said, adding that MD Mattress is also targeting large independent retailers with its product.

The company’s mattresses are primarily flat-packed, but it has the ability to roll pack mattresses, and that capacity will increase.

To help grow the business, Grant and Morrow have tapped into the expertise of a number of industry colleagues, including Chad Reinsel, former operations executive with Corsicana and Healthcare, the parent of Mlily USA. Joseph Hensley, formerly with Southerland, Corsicana and Therapedic, is leading MD Mattress’ sales organization.

Long-term plans call for operating three “mega factories” strategically placed so that the company can efficiently serve retailers in each section of the U.S. Within in a year, Grant and Morrow say they will have a second factory opened either on the West or East Coast, with another factory to follow 18 months after that plant opens.

“When we started, we thought we’d make a business here in Texas. It has grown at such a greater pace than we intended,” said Grant. “Our small dream turned into a big dream pretty quickly.”

I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.

Sign up to get exclusive industry information delivered directly to your inbox.

© 2022 BridgeTower Media. All rights reserved.

Use of this website is subject to its Terms of Use | Privacy Policy | Your California Privacy Rights/Privacy Policy | Do Not Sell My Info/Cookie Policy

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.