CLEVELAND, Ohio — Two leading sleep products suppliers have merged to become Rize Home.

Rize, formerly known as Mantua, and Glideaway have just completed the merger to become a $150 million company selling through 3,000 retailers with more than 20,000 store fronts.

The two third-generation, family managed companies have been “respectful” competitors for years, both selling bed frames, adjustable bed bases, mattress, pillows and mattress protectors. When the COVID-19 pandemic hit in 2020, David Jaffe, CEO of Rize, and Zev Fredman, president of Glideaway, began having daily conversations centered around navigating the challenges of the pandemic.

“I found those conversations incredibly useful,” Jaffe said. “We got into a rhythm of sharing best practices and strategies that were working. Those conversations kicked off a deeper conversation about what is good for our respective businesses and what we see in the future.”

For Fredman, the ongoing idea sharing was a way to brainstorm with a colleague with similar concerns and struggles.

“Our conversations were very helpful,” Fredman said. “The week COVID hit, everything seemed to be OK; the following week, all of that changed. When David reached out, it was such a relief to talk with someone who was dealing with the same unknowns. As our conversations continued, the scope started to enlarge, and here we are.”

Under Rize Home corporate name, the company will continue to produce the Glideaway branded products and Rize products. Jaffe said the new corporate name is a “combination of the best of both brands” and that it offers flexibility to allow the company to expand into additional categories. Rize expanded into the upholstered bed category in 2021.

“Glideaway has been a trusted brand, and Rize has been a trusted brand,” he said. “They will continue with Rize Home as the overarching brand.”

Rick Sterzer, executive vice president of sales, said the combined sales force gives the company the ability to foster closer relationships with retail customers.

“From a combined sales organization, we have products in more than 20,000 stores,” he said. “We will be better equipped to focus on those relationships and support our reps through enhanced training and smaller, regional teams to help them drive sales.”

“Our goal is not about cutting people or attrition,” Jaffe said. “This merger allows us to scale the business, not create a smaller company. It’s about expanding categories, expanding territories, expanding sales channels and expanding product research and development.”

Under the new Rize Home corporate name, Jaffe is CEO; Fredman is chief financial officer; Marc Spector, former Rize president, becomes president of the new organization; and Sterzer retains his title of executive vice president of sales.

Rize Home operates manufacturing facilities in St. Louis, Mo.; Cleveland; and Houston. The company has distribution centers in Tampa, Fla., Seattle and in California.

I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.

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