Over the course of more than four years and 200 episodes, Gamble On has established itself as the leading gaming industry podcast, delivering news and analysis as well as interviews with the most influential names in gambling every week.

Episode 204, posted Aug. 11, 2022, features an interview with BetMakers Head of International Operations Dallas Baker, focusing primarily on the arrival of fixed-odds horse betting in the U.S. and what it means for the racing industry. Gamble On asked Baker whether fixed odds represents a threat to the traditional parimutel model.

“We actually don’t see fixed odds cannibalizing it,” Baker said. “We see fixed odds bringing a whole heap of new people into the game.”

Listen to “204: Mattress Mack skews Iowa rev, Jake Paul launches Betr, fixed odds with BetMakers’ Dallas Baker” on Spreaker.

Fixed odds provide a variety of potential benefits to racetracks, but the most straightforward upside is for gamblers, who will have an opportunity to get a better price than the parimutuel system would give them.

“Horses that are going off at even money on the Tote have been 2/1 in fixed odds,” Baker said. “So you’re talking about doubling the money in people’s investment. That really is the bottom line and the crux of it, is that you’re putting more money back into the pocket of the people who are gambling on horse racing.”

"You're talking about doubling the money on people's investment." Dallas Baker of BetMakers breaks down the benefits of offering fixed odds on #HorseRacing on the latest #GambleOn podcast. (Full episode: https://t.co/ZCpvxA0JDc) pic.twitter.com/oTGVKKj1tP

— US Bets (@US_Bets) August 12, 2022

Baker on which track in which state will be next to offer fixed odds, after Monmouth Park in New Jersey recently became the first in the U.S: “It’ll come down to — who runs second is whatever day we flick the switch and whoever’s racing on that day.”

Baker on how future fixed-odds use will divide between retail and mobile: “The online space is where it’s gonna be. I mean, what we’re doing at Monmouth, the handle eventually, once all the sportsbook makers go online, will be very minimal comparatively on track. The online space is what it’s all about. I think 85 percent of the bets in Australia are made on a mobile phone. And, obviously, the sports betting customer is using their mobile phone almost exclusively to make bets.”

Photo: Kim Klement/USA TODAY

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